Cassie Lane

Hi, I’m Cassie, a freelance writer based in Melbourne. I’ve written for The Guardian, Daily Life, Sunday Life, The Saturday Paper and Sunday Herald Sun. I recently published a book that received glowing reviews, of which exactly zero were bribes.


I’m an SEO copywriter and content strategist with over eight years of professional writing experience. I’ve had extensive experience writing blogs, website copy, newsletters, brochures, reports and social media content for industries including FMCG, financial services, healthcare, legal and retail. I’ve also completed a Master of Creative Writing and Editing.


I offer a unique combination of the creative writer’s vivid imagination with the strategic thinking of a communication expert and the technical precision of a writing master. Add, to taste, the quirky wit that can only be found in somebody whose primary caregiver growing up was the television.


Welcome to my website.

Awesome Numbers


Years of copywriting experience


Books I’ve read this year


Times I’ve considered moving to a remote forest and living off berries this week


Hours spent writing this year

Qualifications and work examples



  • Clever Copywriting School member – training and mentoring (2017 – 2018)
  •  Digital Marketing – General Assembly (2017)
  • Master of Creative Writing and Editing – University of Melbourne (2015 – 2017)
  • AWC Copywriting Essentials (2018)
  • AWC Copywriting Business Essentials (2018)
  • AWC Freelance Writing Masterclass Member (2017 – 2018)
  • AWC Magazine and Newspaper Writing (2017)
  • BA – Double Major Psychology and Communications – Deakin University (BC)


Copywriter MelbourneCopywriter MelbourneCopywriter Melbourne



Some clients I have worked with include: 

copywriter melbournecopywriterCopywriter 

You can view samples of my most recent work below:


Truffles, teal, Joe Biden, poetry, kindness, reading in the sun, dusk in summer, good television, tequila, hugs, coffee in bed, team sports, portmanteaus, dumplings, laughing until my belly aches.


Coriander, sand, lazy grammatical errors, snobbery, Mike Pence, lime, sauvignon blanc, mosquitos, unreliability.